VidaLexus: Latino Lifestyle

Lexus, yes the car company, began looking into the content space in an effort to talk about luxury and lifestyle; tying in their brand of course with the luxurious lifestyle of upscale Latinos and their ways of life. This is shown on their site VidaLexus.com. For this project, which constituted of six articles both in English and in Spanish, I wrote about wine, fashion, art and music. Managed by Walton Isaacson, this project took about two months to complete.

Telling the Latino Story in Hollywood

Bicultural Music Shows Face in New Talent

More than a Museum: A non-traditional place of learning

Architecture: Responding to Society’s Needs

Latinos’ Growth in Consumption, Interest Impacts Wine Industry

Latino Fashion Week Sets National Sights

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